YAZILAR | BİLGİLENDİRMELER

Chief Customer and Project Officer | MBA, Digital Business (Ref: 001)

Digital Transformation Leader, Advisor Business Coach & Strategic Consultant Fractional Chief Sales and Marketing  Officer Customer Experience Design Leader





Digital Transformation Leader, Advisor

Empowering Banks, Financial Institutions & Innovative Businesses to Excel Digitally


Turn Digital Challenges into Competitive Advantages

Strategic digitization that delivers measurable results across industries.

With 30 years of proven experience and advanced digital credentials from MIT, Columbia, and Northwestern, I help organizations navigate digital transformation with confidence. From banks managing regulatory compliance to technology companies scaling operations, I turn complex digital challenges into sustainable business advantages.

I understand your unique challenges:

  • Balancing innovation with regulatory requirements (financial services)

  • Modernizing legacy systems without disrupting operations

  • Meeting rising customer expectations for digital experiences

  • Competing with digital-native disruptors

  • Justifying technology investments with clear ROI


Core Digital Transformation Services

Strategic Assessment & Planning

  • Digital maturity evaluation and gap analysis

  • Regulatory compliance assessment (financial services focus)

  • Strategic roadmap development with clear ROI projections

  • Technology selection and vendor evaluation

Implementation & Change Management

  • Project leadership for digital initiatives

  • Legacy system modernization and integration

  • Staff training and capability development

  • Performance monitoring and optimization


Industry Expertise & Specializations

Financial Services

Banks, Credit Unions, Insurance Companies, Investment Firms

  • Digital banking platform optimization

  • Regulatory technology (RegTech) implementation

  • Customer onboarding and KYC digitization

  • Payment system modernization and security

  • Open banking and API strategy

Technology & Fintech

Software Companies, Fintech Startups, SaaS Providers

  • Scalable architecture design and cloud migration

  • API-first platform development

  • Customer acquisition technology optimization

  • Data analytics and business intelligence platforms

Healthcare & Life Sciences

Hospitals, Clinics, Pharmaceutical Companies

  • Electronic health record (EHR) optimization

  • Telemedicine platform development

  • Healthcare compliance automation

  • Patient portal and engagement systems

Manufacturing & Supply Chain

Industrial Companies, Logistics Providers

  • Industry 4.0 and IoT implementation

  • Supply chain digitization and automation

  • Predictive maintenance systems

  • Quality management digitization

Professional Services

Consulting Firms, Legal Practices, Accounting Firms

  • Client management system modernization

  • Document automation and workflow optimization

  • Knowledge management platforms

  • Digital client experience enhancement


My Background & Credentials

Proven Experience

30 years of global experience across USA and EMEA markets, including senior roles at Kodak, BNP Paribas, QNB, and Veripark. Since 2001, I've been leading digital transformation initiatives through my consultancy, executing projects worth over $35 million.

Advanced Digital Education

  • Digital Business Certificate - MIT & Columbia Business School

  • Chief Digital Officer Program - Northwestern University (current)

  • MBA - University of Rochester

  • Certified Business Coach - ActionCoach

Industry Recognition

  • World's 50 Most Influential Business Women 2025 - All Around Worlds

  • Top 10 Dynamic Chief Customer Officers 2024 - The Inc Magazine

  • 30+ Prestigious Awards including Gold Medal Stevie Awards

  • European Call Centre Award for Best Use of Technology


What Makes My Approach Different

Industry-Specific Understanding

Deep experience across multiple sectors means I understand each industry's unique regulatory, operational, and competitive challenges.

Compliance-First Design

Every digital solution considers regulatory requirements from the start, particularly crucial for financial services and healthcare organizations.

Practical Implementation

Focus on solutions you can actually implement with your current resources, budget, and capabilities.

Measurable Outcomes

Clear ROI projections and performance metrics ensure your digital investments deliver real business value.


Engagement Models

Strategic Consulting

  • Digital maturity assessment

  • Transformation roadmap development

  • Technology strategy and vendor selection

  • Executive advisory services

Implementation Partnership

  • Program management for digital initiatives

  • Change management and training

  • System integration and optimization

  • Ongoing performance monitoring

Specialized Projects

  • Platform modernization and migration

  • Customer experience transformation

  • Process automation and optimization

  • Emerging technology evaluation and pilots


Typical Results Achieved

Organizations working with me typically see:

  • 30-50% improvement in operational efficiency through automation

  • Significant enhancement in customer satisfaction and digital experience

  • Reduced compliance costs through automated reporting and monitoring

  • Increased revenue through new digital channels and capabilities

  • Better risk management through advanced digital security and monitoring



Let's Start Your Digital Transformation

Ready to transform your business for the digital age?

Every organization's digital journey is unique. I work closely with leadership teams to understand your specific challenges, opportunities, and goals, developing customized strategies that deliver measurable results while maintaining operational excellence.

Let's begin with a strategic conversation about your current digital initiatives and future vision. Together, we can identify high-impact opportunities and create a practical roadmap for sustainable digital transformation.

Contact me today to discuss your digital transformation objectives.


Transforming Businesses Through Strategic Digital Innovation
Digital Transformation Consultant | 30+ Years Cross-Industry Excellence



2)Business Coach & Strategic Consultant

Helping SME Leaders & CEOs Grow Their Business and Leadership Skills


How I Can Help You

Business Coaching for Leaders

Certified coaching to unlock your potential and drive real results

Let's work together to take your leadership to the next level.

I understand the unique challenges you face as a business leader. With 30 years of hands-on experience and certified coaching expertise, I help SME leaders and CEOs navigate complex decisions, build stronger teams, and create sustainable growth strategies.

What we'll focus on together:

  • Leadership Development: Strengthen your leadership style and decision-making abilities

  • Strategic Thinking: Develop clear vision and actionable plans for your business

  • Team Building: Create high-performing teams that drive results

  • Growth Mindset: Foster innovation and adaptability throughout your organization

  • Work-Life Balance: Manage the demands of leadership while maintaining personal well-being

How we'll work together:

  • One-on-One Sessions: Personalized coaching tailored to your specific challenges

  • Leadership Assessments: Identify strengths and areas for development

  • Team Workshops: Interactive sessions to improve team dynamics and performance

  • Strategic Planning: Guided sessions to develop clear business strategies


Business Consulting for Growth

Strategic guidance to accelerate your business success

Ready to take your business to the next level? Let's make it happen.

Growing a business is challenging, but you don't have to do it alone. I bring three decades of experience from working with companies like Kodak, BNP Paribas, and QNB, plus running my own successful consultancy since 2001. I'll help you identify opportunities, overcome obstacles, and implement strategies that deliver real results.

Areas where I can help:

  • Growth Strategy: Develop practical plans to expand your market reach

  • Operational Efficiency: Streamline processes to improve productivity and profitability

  • Digital Transformation: Navigate technology changes and digital opportunities

  • Change Management: Lead your team through transitions with confidence

  • Performance Improvement: Set up systems to measure and enhance business performance

My approach:

  • Business Health Check: Comprehensive review of your current situation

  • Strategic Roadmap: Clear, actionable plans with realistic timelines

  • Implementation Support: Hands-on guidance as you execute your strategy

  • Ongoing Partnership: Regular check-ins to ensure you stay on track


About Me

My Background

I've spent 30 years helping businesses succeed across the USA and EMEA regions. My journey includes senior roles at major companies like Kodak, BNP Paribas, QNB, and Veripark, where I learned what works (and what doesn't) in real business environments.

Since 2001, I've been running my own consultancy, working directly with business leaders to solve their toughest challenges. I've had the privilege of executing projects worth over $35 million and helping countless businesses achieve their goals.

My Expertise

  • Industries: Fintech, digital banking, technology, and SMEs across various sectors

  • Specialties: Sales strategy, customer experience, product management, and team leadership

  • Global Experience: Extensive work across USA and EMEA markets

  • Proven Results: Track record of delivering measurable business improvements

Recognition & Credentials

  • World's 50 Most Influential Business Women 2025 - All Around Worlds

  • Top 10 Dynamic Chief Customer Officers 2024 - The Inc Magazine

  • Featured in The Inc Magazine (2024)

  • 30+ Industry Awards including Gold Medal Stevie Awards

  • MBA from University of Rochester

  • Digital Business Certificate from MIT & Columbia Business School

  • Chief Digital Officer Program at Northwestern University (current)

  • Certified Business Coach through ActionCoach


What Makes Working Together Different

Real-World Experience

I understand the pressures of leadership, the complexity of business decisions, and the challenges of managing teams. My advice comes from actually doing the work, not just studying it.

Practical Approach

I focus on solutions that work in the real world. No complicated theories or unrealistic expectations – just practical strategies you can implement immediately.

Partnership Mindset

This isn't about me telling you what to do. It's about working together to find the best path forward for your specific situation. I'm here to support you, challenge you when needed, and celebrate your wins.

Results-Focused

Every conversation, every strategy, every recommendation is designed to help you achieve measurable results. We'll set clear goals and track progress together.


Who I Work Best With

Business Leaders Who Are:

  • Growth-Oriented: Ready to take their business to the next level

  • Open to Change: Willing to try new approaches and adapt

  • Action-Focused: Committed to implementing strategies, not just talking about them

  • Team-Minded: Understand that success comes through people

Businesses That Are:

  • SMEs looking to scale effectively

  • Technology companies navigating rapid change

  • Fintech and insurtech firms seeking competitive advantage

  • Established businesses ready for transformation


How We Can Get Started

Coaching Programs

  • Monthly Coaching: Regular one-on-one sessions for ongoing development

  • Intensive Programs: Focused coaching for specific challenges or goals

  • Team Coaching: Group sessions to improve team effectiveness

  • Strategic Planning: Facilitated sessions for business planning

Consulting Services

  • Business Assessment: Comprehensive review of your current situation

  • Strategy Development: Create actionable plans for growth

  • Implementation Support: Hands-on help as you execute your strategy

  • Ongoing Advisory: Regular guidance and support as needed


Let's Have a Conversation

Curious about how we might work together?

I'd love to learn more about your business, your challenges, and your goals. Every situation is unique, and I believe the best way to determine if we're a good fit is through a genuine conversation.

Let's schedule a no-pressure discussion where we can explore your needs and see if there's a way I can help you achieve your objectives.

Reach out today – I'm looking forward to hearing from you.


Helping business leaders succeed through practical strategies and genuine partnership
Certified Business Coach & Strategic Consultant | 30+ Years of Real-World Experience



3) Fractional Chief Sales and Marketing  Officer

Proven Sales and Marketing Leadership for Start-ups & Scale-ups

 Ready to Accelerate Growth


Transform Your Sales and Marketing Performance Without the Full-Time Executive Cost

Get C-level sales expertise when you need it most.

Growing companies often reach a point where they need senior sales leadership but aren't ready for a full-time Chief Sales Officer. That's where I come in. With 30 years of proven sales leadership experience and a track record of managing $35M+ in projects, I provide the strategic guidance and hands-on execution your business needs to scale successfully.

Perfect for companies that need:

  • Strategic sales leadership during critical growth phases

  • Experienced guidance to build and scale sales operations

  • Proven expertise in fintech, insurtech, and technology sectors

  • Flexible executive support that grows with your business


How I'll Help Your Business Grow

Strategic Sales Leadership

Build the foundation for sustainable growth

  • Develop comprehensive sales strategies aligned with your business goals

  • Create scalable sales processes and systems

  • Design performance metrics and KPI frameworks

  • Establish forecasting and revenue analysis capabilities

Team Development & Training

Transform your sales team into a high-performing unit

  • Assess current team capabilities and identify growth opportunities

  • Provide hands-on mentorship and skills development

  • Implement sales methodologies and best practices

  • Create training programs for consistent performance improvement

Operational Excellence

Optimize your entire sales operation

  • Streamline sales processes across multiple channels (I've managed 13+ channels)

  • Integrate technology solutions for better efficiency

  • Enhance customer acquisition and retention strategies

  • Improve sales and marketing alignment

Performance Management

Drive results through data-driven insights

  • Set realistic targets and performance benchmarks

  • Implement regular performance reviews and coaching

  • Analyze sales data to identify trends and opportunities

  • Provide actionable recommendations for continuous improvement


My Expertise & Background

Real-World Sales Leadership

I've spent three decades building and leading successful sales organizations. My experience includes senior roles at companies like Kodak, BNP Paribas, QNB, and Veripark, where I learned what it takes to drive consistent revenue growth in competitive markets.

Since 2001, I've been running my own consultancy, working directly with businesses to solve their sales challenges and accelerate growth. I've successfully managed complex sales operations across 13 different channels, from traditional call centers to digital banking platforms.

Industry Specialization

Fintech & Insurtech Focus: Deep understanding of the unique challenges and opportunities in financial technology and insurance sectors

Technology Expertise: Extensive experience helping tech companies scale their sales operations

Global Perspective: Proven success across USA and EMEA markets with understanding of regional differences

Recognition & Credentials

  • World's 50 Most Influential Business Women 2025 - All Around Worlds

  • Top 10 Dynamic Chief Customer Officers 2024 - The Inc Magazine

  • Featured Expert in The Inc Magazine (2024)

  • 30+ Industry Awards including Gold Medal Stevie Awards

  • MBA from University of Rochester

  • Digital Business Certification from MIT & Columbia Business School

  • Chief Digital Officer Program at Northwestern University (current)


What Makes This Partnership Different

Flexible Engagement Model

Unlike hiring a full-time executive, you get exactly the level of support you need, when you need it. Whether it's strategic planning, hands-on implementation, or ongoing guidance, we'll structure our partnership to match your business requirements and budget.

Proven Track Record

I don't just develop strategies – I implement them. My experience includes successfully executing projects worth over $35 million and consistently delivering measurable results for businesses across various growth stages.

Hands-On Approach

While I provide C-level strategic thinking, I'm not afraid to roll up my sleeves and work directly with your team. I believe in leading by example and being actively involved in driving results.

Industry Knowledge

Having worked in fintech, insurtech, and technology sectors for decades, I understand the unique challenges these industries face and can help you navigate them successfully.


Who Benefits Most from Fractional CS&MO Services

Start-ups Ready to Scale

  • Have product-market fit and need to accelerate sales growth

  • Require experienced leadership to build scalable sales processes

  • Want to avoid early hiring mistakes in sales leadership

Scale-ups Hitting Growth Challenges

  • Experiencing rapid growth but struggling with sales consistency

  • Need to professionalize their sales operations

  • Ready to implement advanced sales strategies and systems

Companies in Transition

  • Expanding into new markets or launching new products

  • Restructuring their sales organization

  • Seeking interim leadership during executive transitions


Service Options & Engagement Models

Strategic Planning & Implementation

  • Monthly Strategic Sessions: Regular planning and review meetings

  • Quarterly Business Reviews: Comprehensive performance analysis

  • Annual Sales Planning: Long-term strategy development

Hands-On Leadership

  • Weekly Team Meetings: Direct involvement in sales operations

  • Individual Coaching: One-on-one development for key team members

  • Deal Support: Guidance on complex sales opportunities

System & Process Development

  • Sales Process Design: Create scalable, repeatable methodologies

  • Technology Integration: Implement and optimize sales tools

  • Performance Metrics: Establish KPIs and reporting systems

Team Development

  • Skills Assessment: Evaluate current capabilities and growth potential

  • Training Programs: Customized development initiatives

  • Recruitment Support: Help hire the right sales talent


Success Stories & Results

While I can't share specific client details, here's what you can expect:

  • Significant improvement in sales conversion rates

  • Better predictability in revenue forecasting

  • Enhanced team performance and job satisfaction

  • Streamlined sales processes that scale with growth

  • Improved customer acquisition and retention metrics

My approach focuses on sustainable growth – building systems and capabilities that continue delivering results long after our engagement ends.


Let's Discuss Your Sales and Marketing Challenges

Ready to accelerate your sales growth?

Every business is unique, and I believe in taking the time to understand your specific situation before recommending solutions. Whether you're looking to scale your current operations, enter new markets, or overcome specific sales challenges, I'd love to learn more about your goals.

Let's start with a conversation about where your business is today and where you want it to be. Together, we can determine if fractional CSO services are the right fit for your needs.

Contact me today to schedule a no-pressure discussion about your sales growth objectives.


Driving Revenue Growth Through Strategic Sales Leadership
Fractional Chief Sales Officer | 30+ Years of Sales Excellence


4 ) Customer Experience Design Leader

Creating Meaningful Customer Connections for Financial Institutions, Fintech & Technology Companies


Transform How Your Customers Experience Your Business

Every interaction matters. Let's make them all count.

In today's competitive landscape, exceptional customer experience isn't just nice to have – it's essential for survival and growth. With 30 years of hands-on experience designing customer journeys for companies like Kodak, BNP Paribas, QNB, and Veripark, I help fintech and technology firms create experiences that customers love and remember.

I understand the unique challenges you face:

  • Complex products that need to feel simple to customers

  • Digital-first interactions that still need human touch

  • Regulatory requirements that can complicate the customer journey

  • High customer expectations in fast-moving industries


How I'll Help You Delight Your Customers

Customer Journey Mapping & Analysis

See your business through your customers' eyes

  • Map complete customer journeys from awareness to advocacy

  • Identify pain points and friction areas that hurt satisfaction

  • Discover moments of truth that build loyalty and trust

  • Create visual journey maps that your entire team can understand and use

Customer Health & Value Creation Measurement

Know how your customers really feel

  • Develop meaningful customer health scores and metrics

  • Design feedback collection systems that customers actually want to use

  • Create early warning systems to prevent customer churn

  • Build dashboards that give you real-time insights into customer sentiment

Experience Improvement Implementation

Turn insights into action

  • Design solutions that address real customer needs

  • Create implementation roadmaps that your team can execute

  • Establish feedback loops for continuous improvement

  • Ensure changes actually improve the customer experience, not just internal metrics

Digital Experience Optimization

Make technology work for your customers, not against them

  • Optimize digital touchpoints for ease of use and satisfaction

  • Design omnichannel experiences that feel seamless

  • Create self-service options that customers prefer over calling support

  • Balance automation with human connection points


My Background & Expertise

Real-World Experience

I've spent three decades working with customers and designing experiences that matter. My journey includes senior roles at major companies where I learned what truly drives customer satisfaction and loyalty. I've seen what works, what doesn't, and how to create experiences that customers genuinely value.

Since 2001, I've been helping businesses transform their customer experiences through my consultancy. I've worked across 13 different channels – from call centers to digital banking platforms – so I understand how to create consistent experiences regardless of how customers choose to interact with you.

Industry Focus

Fintech & Technology Expertise: Deep understanding of the unique CX challenges in financial technology, digital banking, and tech sectors

Regulatory Knowledge: Experience designing compliant experiences that still feel customer-friendly

Digital Transformation: Helping traditional businesses create modern, digital-first customer experiences

Recognition & Credentials

  • World's 50 Most Influential Business Women 2025 - All Around Worlds

  • Top 10 Dynamic Chief Customer Officers 2024 - The Inc Magazine

  • European Call Centre Award for Best Use of Technology

  • 30+ Industry Awards including Gold Medal Stevie Awards

  • MBA from University of Rochester

  • Digital Business Certification from MIT & Columbia Business School

  • Certified Business Coach through ActionCoach


What Makes My Approach Different

Customer-First Mindset

I don't design experiences for companies – I design them for customers. Every recommendation starts with understanding what customers actually need and want, not what's easiest for the business to implement.

Practical Implementation

Beautiful journey maps are worthless if they sit in a drawer. I focus on creating actionable insights and realistic implementation plans that your team can execute with the resources you have.

Data-Driven Design

While I believe in intuition and empathy, I also know that great customer experiences are built on solid data. I help you measure what matters and use those insights to continuously improve.

Cross-Channel Expertise

Having managed 13 different customer channels, I understand how to create consistent experiences across all touchpoints – whether customers interact with you online, on the phone, in person, or through mobile apps.


Who Benefits Most from CX Design Services

Financial Institutions and Fintech Companies

  • Simplifying complex financial products for everyday users

  • Creating trust through transparent and helpful experiences

  • Meeting regulatory requirements without compromising usability

  • Building customer loyalty in competitive markets

Technology Firms

  • Making sophisticated technology accessible to non-technical users

  • Creating onboarding experiences that reduce churn

  • Designing support experiences that customers prefer to use

  • Building experiences that scale with rapid growth

Growing Businesses

  • Establishing customer experience foundations for sustainable growth

  • Creating differentiation through superior customer experience

  • Building customer loyalty before competitors do

  • Designing experiences that reduce support costs while improving satisfaction


Service Options & Approaches

Comprehensive CX Assessment

  • Full Journey Analysis: Complete mapping of your customer experience

  • Benchmarking Study: Compare your CX against industry standards

  • Quick Wins Identification: Find immediate improvements you can make

Targeted Improvements

  • Specific Journey Optimization: Focus on particular touchpoints or processes

  • Digital Experience Enhancement: Improve specific digital interactions

  • Feedback System Design: Create better ways to hear from customers

Ongoing Partnership

  • Continuous Improvement Programs: Regular assessment and optimization

  • Team Training & Development: Build internal CX capabilities

  • Strategic Advisory: Ongoing guidance for CX decisions


Real Results You Can Expect

While every situation is unique, here's what my clients typically see:

  • Improved customer satisfaction scores and Net Promoter Scores

  • Reduced customer service costs through better self-service options

  • Increased customer retention and lifetime value

  • Faster resolution of customer issues and complaints

  • Higher employee satisfaction from clearer processes and happier customers

My focus is always on sustainable improvement – creating changes that continue delivering value long after our project ends.


Let's Start Improving Your Customer Experience

Ready to create customer experiences that stand out?

Every business has unique customers with specific needs and expectations. I'd love to learn more about your customers, your current challenges, and your goals for improving their experience.

Let's begin with a conversation about what your customers are experiencing today and what you'd like them to experience instead. Together, we can identify the most impactful improvements and create a plan to make them happen.

Contact me today to discuss how we can transform your customer experience.


Creating Customer Experiences That Build Lasting Relationships
CX Design Specialist | 30+ Years of Customer-Focused Innovation




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